Preserving the Essence of Napa Valley
What is Napa Valley? What does the brand mean to those who can drive here - versus those who have to travel here by plane or other methods.
On Tuesday July 26th the NVCVB in cooperation with the NVEDC will be presenting a Program of Work that will support a Destination Strategy for Napa County, to the County Board of Supervisors. I plan to attend and will report back to the blog.
Is anyone going? Did you go and what did you think?
posted by Napa, Huffman at 3:27 PM
2 Comments:
Ok so I went to the conference at the Lincoln Theater in Yountville. There were about 80-100 people in attendance. With this program being sponsored by the NVEDC and the NVCVB, many of the attendees were members of one or both of these organizations.
I was impressed by the professionalism of the presenter, Duane Knapp, president of Brandstrategy®, Inc. The presentation was brief - powerpoints with a couple speakers - but it set the tone for the future meetings. I asked only one question: Will there be a point in your process where we as a group can identify and capture the written AND visual vocabulary of the Napa Valley Destination Brand? Mr. Knapp said absolutely! It's part of the process, along with the Brand Assessment; Brand Science Clinic; and the final Brand Promise.
We all know there is more to this process then having meetings and feeling good about what you discover as a team. The challenge will be to find funding, find buy-in from our neighbors and the make a difference. This is a good start and we'll discuss this topic again I am sure.
8:51 AM
Matt,
I could not agree with you more. Today there is a new car dealership being planned for Soscal Auto Row and it looks like an Ihop. It's the new Jimmy Vasser Toyota.
Not just the signs and the roads, the visual integrity of the area is at risk day-in day-out. Thanks for your comments.
5:09 PM
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